Our Story

EM BASICS is a Beirut based fashion brand started by Michella Bteiche in 2016,

with an endless passion for refined fashion and timeless style.

Inspired by timeless classic silhouettes elevated by bold laid-back twists, our pieces are made to last and to be handed down.

Our aim is to create a balance between casual wear, high-end fabrics, and neat straight cuts.

By reinventing basics with highly sophisticated fabrics, our staple pieces help you create your modern everyday wardrobe.

Every season we bring more styles keeping the focus on the woman who wears them.

DESIGNED & CRAFTED IN BEIRUT